Creative and data driven Fashion Marketer living in Vancouver BC. Does best work while sipping a really good coffee.
About Leora
Leora is a strategic marketer, trend-tracker and content creator who loves a good spreadsheet, working in the fashion and lifestyle spaces. She has 6+ years of experience, exploring many aspects of the Vancouver fashion industry, with experience in brand marketing, social media, wholesale logistics and support, and e-commerce operations. Her work with the Skout Agency showroom, the Metro Trade show, and Community Thrift and Vintage, has led to her cross-functional growth during her nearly 5 years at Gentle Fawn, and most recently spearheading in the overhaul of JOEY Restaurants’ social media presence.
Why you should work with Leora
Throughout her career, Leora has immersed herself in all stages of the product lifecycle, regularly wear-testing prototypes to help out the production team, proofing line plans, managing samples, creating Shopify product listings, merchandising showroom displays, coordinating trade show logistics, and tracking inventory from inbound allocation to wholesale order fulfillment.
Most recently, Leora’s role involves planning social strategy and creative direction to support e-commerce campaigns, prepping photo samples on location for editorial shoots, capturing behind-the-scenes video and flat lay photography, launching social growth initiatives, executing social giveaways and reporting regularly on performance.
The common thread in her work is storytelling: Leora develops a deep understanding of the community of customers and brings to life the relatable and aspirational marketing strategies based on data to best connect with new audiences and strengthen loyal relations to grow the brand.